The FMCG (Fast Moving Consumer Goods) market is a fast-growing business platform that is continually changing and improving its frameworks. Quality business methods must be implemented to make this industry a savvy operating environment. Therefore, for enhancing productivity for sales and distribution and establishing better connections with customers, FMCG Industry needs to hire modern software solutions

CRM, or Customer Relationship Management, is becoming an important aspect of all businesses, large and small. CRM software for FMCG industry is used to manage big sales volumes and several stakeholders in the sales process.

Lighthouse CRM software for FMCG industry aids in increasing revenue and eliminating bottlenecks in the sales process by optimizing the whole sales process and distribution channel. Companies have been able to design plans for timely delivery of goods to Distributors, Dealers, and Retailers thanks to the visibility of primary and secondary sales. The stock status at every level of transaction is updated in real-time with notifications and reminders for any deviation from defined criteria with the S&D Solution.

Lighthouse provides CRM for dealers distributors management through distributor management system software which makes it a best distribution crm software. Additionally, CRM Software for Distribution Industry is also covered via CRM for Distributors & Wholesalers.

Sales & Marketing

When sales and marketing collaborate, revenue increases, the sales cycle shortens, conversion rates increase, and forecast accuracy improves. One method of aligning sales and marketing is through sales enablement. CRM software for FMCG industry enabled with sales enablement allows businesses to improve the buyer experience, align sales and marketing teams, and empower their representatives to be more productive and efficient. Sales and marketing executives have begun to regard sales enablement as the new business standard.

  • Increased brand awareness through increased sales acceptance of marketing-generated leads
  • Increased average deal size
  • Increases in team quota attainment and the percentage of sales-forecasted pipeline generated by marketing
  • Automation can help businesses improve their marketing ROI and overall growth
  • Marketing automation can also give your industry a more complete and detailed picture of potential customer behavior.
  • Create a step-by-step sales process that your employees can rely on and that you can easily change as problems arise.

Distribution and payment

Payment is made after a distribution is made. CRM software for FMCG industry keeps track of both customers and items in one place. CRM monitoring and reporting features can help distributors manage customer information, track product orders, generate invoices/quotes, and automate marketing efforts. Industries benefit from CRM's Distribution and payment module in a variety of ways.

  • Assists sales representatives with the generation of new leads and the maintenance of existing relationships.
  • Representatives track sales activities, make customer notes and encourage internal collaboration.
  • Increased sales and better customer service are the results of the activities.
  • Take control of both the management and the customer relationship processes.
  • Manage the operations while also cultivating stronger customer relationships.
  • Streamline the movement of goods throughout the supply chain.
  • Provides tools for marketing and sales management, as well as automates intensive customer-centric processes.
  • Real-time data helps the sales team convert leads into customers.
  • Provides tools for marketing and sales management, as well as automates intensive customer-centric processes.
  • Their sales team benefits from real-time data in converting leads into buyers.
  • Send a payment request to your customer automatically through the CRM — where all of your other documents are stored — and receive funds instantly.
  • Encrypt data transfers to significantly reduce the risk of fraud.
  • Instead of taking credit card numbers over the phone or requesting a cheque, ask your customer to pay you directly through CRM.
  • Integrated payment solutions vastly improve the customer experience and help you keep your relationship for the long haul.
  • Use the cloud-based invoice process for immediate payment.
  • Integrating your payment processing tools with your CRM allows you to gain a better understanding of your business, not only financially, but also marketing-wise.
  • Payments are consolidated to determine which marketing channel generates the highest ROI.

Workflow automation

CRM workflow automation options enable businesses to run manual tasks, activities, and processes with less human intervention via a centralised system. Workflow automation enables businesses to get more done with fewer resources.

  • During tasks such as data entry or migration, reminders, and asset tracking, human errors can occur. CRM workflow automation has the potential to significantly reduce errors in these tasks.
  • As a result of CRM software automation, employees are more likely to have a more satisfying work experience. The workforce can become more productive and creative. Employee turnover can be reduced with CRM.
  • CRM workflow automation can help organisations run smoothly by integrating data and systems from different teams and departments.
  • CRM sales workflow automation can assist businesses in reducing labour costs. Companies can shorten the time it takes for a product to reach the market and improve sales and marketing efficiency. It is also useful for automating product support tasks.
  • Hiring new employees was a tried-and-true method of expanding a company. Businesses, on the other hand, are realising that CRM workflow automation can provide a low-cost alternative.

Expense Reporting

Expense management is an unavoidable requirement for companies looking to increase their profits. CRM-enabled automated expense reporting assists businesses in growing by simplifying travel and expense operations, improving the process, and increasing productivity. CRM software for FMCG industry manages expense reporting with ease.

  • Employees can submit expense reports and related documents from their computer, tablet, or smartphone, including scans or photos of bills.
  • Get rid of the need to fill out paper forms and affix sales slips.
  • Payments are credited back to employees' bank accounts, and payment delays are eliminated.
  • With Automated Expense Reimbursement, employees can submit reports quickly and easily, reducing the time it takes for the manager to approve them.
  • Allow for faster money transfers back into employees' bank accounts.
  • Reduce customer dissatisfaction by eliminating problems caused by errors and delays

Quote and Invoice

Quotation and invoice management is the technology that kicks off the sales process by allowing multiple departments within your company to identify potential leads and plan for production forecasting. The CRM quote management tool simplifies the sales proposal process with its simple invoice and quotation generation features. Our quote management solution can also be customized to meet your specific requirements and integrated with other accounting apps if you have them.

  • Create personalized invoices for various accounts.
  • Create an invoice and manually send it, or schedule it to be sent at a specific time during your billing cycle
  • Check the status of your payments right now (pending, received, scheduled).
  • Receive instant notifications when a payment is overdue and send follow-ups directly from your dashboard.
  • You can get quotes faster with automated billing.
  • Implement a variable pricing strategy to generate automated invoices and quotes for each customer.
  • The in-built rate contracting software uses various rate cards and pricing charts to generate the appropriate contract price for each customer.
  • Using built-in rate cuts and discount restrictions, you can generate detailed quotes in seconds.
  • Calculate and provide a total price for each order, making inventory management a breeze.
  • Control and use a full billing software system.
  • Get a detailed report on your outstanding payments, approved payments, received payments, and quotations created, among other things.
  • Keep track of delinquent payments and missed billing periods by running reports periodically.

Complaint management

CRM software for FMCG industry simplifies the process of managing customer relationships. It serves as a central repository system, storing all of your client-related data in a single location. In simplest terms, a CRM system brings together your prospects and existing customers under one roof.

  • You can easily manage and organize all of your customer information in a consolidated CRM database.
  • Keep track of your clients and prospects through multiple customer touchpoints such as social media, email, website, blog, and so on to increase customer engagement.
  • By effectively monitoring consumer complaints, you can help your company respond to them as quickly as possible.
  • Make a good first impression, build trust in your company, and put any negative thoughts to rest.
  • Improve the efficiency of the customer relationship management process
  • A central repository system stores all of your client-related data in one location.
  • Bring together all of your prospects and current clients in one place.

Tracking Features

Industries may track a variety of operations, including order fulfillment, sales, inventory, and more, using CRM's tracking capability.

  • Get deep analytics with built-in analytical tools to quickly comprehend data that is otherwise difficult to comprehend.
  • Executives may better manage divisions with the help of the consolidated database, which allows them to keep track of all the ongoing activities in the industry.
  • Without putting forth any effort, you may keep track of client interactions, prospective leads, orders, sales, and delivery.
  • Increase the workflow's productivity and efficiency.
  • Improve client satisfaction and retention by providing prompt services.
  • By offering improved services, the company's revenue, market worth, and financial status will rise.

Order Management

OA well-structured Order Management process makes sales activities more efficient and productive, as well as improves customer service. Integration with existing operational processes and the structure of back-office procedures are essential in CRM projects and must satisfy the customer contact strategy. Lighthouse CRM software for FMCG Industry uses its holistic view of processes and organisation to achieve the optimal amount of integration between a CRM solution's framework and the company's existing back-office structures.

  • Add latest order information and keep track of new orders.
  • Keep an eye on your stock.
  • Customers' order types can be easily segmented based on category, quality, and scale.
  • Get up-to-date inventory and stock information in real-time.
  • Automation can help you save money on maintenance and inspections.
  • Service delivery and customer satisfaction are improved through real-time tracking and order status.
  • Optimize back-office functions to improve service delivery.
  • Improve information sharing and reporting across all departments by integrating all systems with an expanded cloud platform.
  • Reduce paperwork and ensure the organization's long-term viability.

Campaign Management

According to campaign management and campaign planning, your clients should receive the correct information, tailored to their needs, in the right communications style, and over the right communications channel at the right time. Your advertising strategy revolves around your clients' wants. As a result, campaign management is a crucial component of Customer Relationship Management (CRM). CRM software for FMCG industry allows executives in the sector to run and manage their web marketing campaigns easily.

  • Directly from your CRM, you may run advertising campaigns and track their success.
  • Create many marketing campaigns and phases for various customer groups and have them generated automatically.
  • Organize email marketing programmes, as well as other sorts of campaigns like PPC, Google Adwords, and traditional marketing approaches.
  • Manage all of your marketing initiatives and mix different stages of campaigns.
  • Create new leads by using web forms to capture your contacts' information and assign them follow-up tasks.
  • Create extensive database listings and segmentation to filter your contacts for different campaigns and sub-campaigns.
  • To stay in touch with your contacts on a regular basis, set up automatic marketing programmes.
  • Integrate directly with your Sales CRM to track and assign leads and opportunities to campaigns.
  • Monitor and measure your customer open rate, click-throughs, and engagement to track your ROI.
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